The Story

Alex’s love for makeup began when she was a teenager. She loved how creative you could be with colour and was amazed at how different techniques can completely enhance the tone, colour and shape of the features, face and body.

After completing her beauty certificate, Alex moved away to immerse herself in the world of makeup, by studying at the Academy of Makeup in South Yarra, Melbourne. It was there where her creativity and love for makeup thrived.

After completing her makeup studies, she then went on to work for brands such as Napoleon Perdis and Sephora, where she was able to perfect her techniques and gain invaluable product and industry knowledge and experience.

Alex is now a freelance makeup artist in Melbourne VIC and has perfected her signature makeup techniques over the past 9 years within the industry.

Her favourite part of being a makeup artist is being a part of her clients most special days. It’s the feeling she gets when her clients feel their absolute best after sitting in her chair. She prides herself on being a calming, professional presence, as well as your hype girl to make you feel like the best version of you.

Alex loves educating her clients within her makeup applications and 1:1 makeup lessons - and very soon is set to launch more exciting services to her menu.